Master tailor Bernward Leineweber and his wife Mary were fully in line with the trend when they opened a specialist store for men’s ready-to-wear clothing in Berlin in 1888. “Off-the-peg” menswear garments were becoming more and most popular. Business developed well. Its goal was to continuously improve the fits in order to be able to offer ready-to-wear clothing for everyone. Every child in Berlin was soon familiar with the name Leineweber. With the beginning of the mass production of bicycles, Bernward Leineweber saw sportswear as a market of the future and manufactured skiing trousers, skating skirts and motor vehicle driving outfits. 

For the first time in the company's history, BRAX is running TV ads in 2017: seasonally almost 600 prime-time placements on private and public TV. In 2020, the company pulls off a special coup by enlisting Ana Ivanović and Bastian Schweinsteiger as celebrity faces for BRAX. The internationally renowned top athletes are bursting with energy and joie de vivre and are the perfect ambassadors for the BRAX brand values smart, stylish and passionate.